Budol Tips and Tricks: Turn "How po?" to "Paid!"

Do you find it hard, to make people respond to whatever call to action it is that you have as you market your business?

Have you ever gone through the experience of having huge numbers of engagements, but at the end of the day, still, not even a single conversion happened?

More often than not, people have a hard time converting their audience to paying clients. But worry no more for Airon and Jungie are here to help save the day!

Sit back and relax as they share game-changing do’s and don’ts on upscaling your conversion skills and rate. After all, what we all want is to earn, grow, and not be less, and one way to effectively do that is to convert people to become a fan of your business!

What you’ll learn in this episode:

• Why you should see conversion in a different way aside from having sales;
• How much of a game-changer it is that you know and understand your market; and
• Tips and the importance of improving your conversion skills in terms of scaling your business

Here’s an overview of Conversion Rate Optimization: Strategies and Best Practices

1. Have a clear call to action (CTA). It’s important that you provide clarity in terms of where you want them to go and what you want them to do.

a. Also, stick with one call to action. Numerous CTAs are one of the customers’ biggest turn-offs.

b. But before anything else, establish a relationship with your audience first. Doing so will make it easier for them to respond to your CTA later on.

c. Make sure that both the user experience and user interface are of good if not great quality. Learn how to handle objections in a nice way.

2. Follow up, with multiple touches.

a. Vary your follow-up methods. Repetitive methods will make people lose interest in your offer/s.

b. Add value. Provide more information as you send more follow-up messages.

c. Maximize automated methods. One thing you can try is email marketing.

d. Polish your acquisition process. Know your market in order to successfully provide value.

3. Create content that addresses objections. One of the biggest reasons why you fail to convert people is their objections.

a. A well-written copy goes a long way. Make sure it addresses their specific objections, and that it’s not written in a ‘squammy’ way.

b. Include psychological triggers of scarcity and urgency, but do not ever fake it; unless you want them to see you as a big liar, a joke.

c. Prove that you are the best by building your authority.

4. Use other people’s experiences and/or perspectives.

a. Include testimonials, especially those which are from known individuals.

b. Avoid using fake reviews. Nowadays, people easily sense when something’s scripted or just plain fake. Be genuine. Best reviews are those that address who the product is not for.

c. Working with influencers has a high chance to work, especially if your process isn’t just transactional.

Key Takeaways

“‘Iyong call to action mo is depende sa relationship mo with your customer… Kailangan mo i-establish ‘yong relationship muna before mo bitawan ‘yong call to action mo.

Para kapag nakapag-establish ka na ng relationship with that audience, ‘yong call to action mo, mas magiging madali for them to accept at mas mapataas ‘yong conversion rate mo.” – Jungie Gumiran

“Bakit kailangan iba-ibahin o i-vary? Kasi kung ‘yong follow-up mo, same lang, magmumukha kang desperado at makulit, saka parang wala ka ring nabu-build na relationship, saying lang ‘yong follow-up mo. And better, add value na rin, kasi that’s additional information that could get them to convert.” – Airon Dela Cruz & Jungie Gumiran

“Before you work on your conversion is ‘yong acquisition process mo; knowing kung sino ba ‘yong market mo, ano ‘yong mga gustong malaman ng market mo. Kasi how can you provide value if you don’t know your market? How can you address their objections if you don’t know their objections? Kasi usually, ‘yon ‘yong mga content na ginagamit natin to follow up, not just in purpose of following them up to do the actions that you want, but to ensure na ‘oy, nandito lang ako ha, baka makalimutan mo ako.’” – Jungie Gumiran

“Don’t use fake urgency and fake scarcity that will leave a bad impression with your potential clients or customers, and next time, hindi na sila maniniwala sa psychological triggers mo. Nakakababa ‘yon ng reputation at hindi na siya gagana next time.” – Airon Dela Cruz

“If you are spending money on ads or paying people to do/create/generate traffic for your website or your business, kahit napakalaki ng ginagastos mo d’yan, if hindi naman naco-convert, loss ‘yon on your budget kasi gumagastos ka sa wala.” – Jungie Gumiran

Connect with Airon dela Cruz:

• Facebook:https://www.facebook.com/aironfaustine  
• Website:https://learnkeme.com/  
• Linkedin: https://www.linkedin.com/in/airondelacruz/  

Connect with Jungie Gumiran 

• Facebook: https://www.facebook.com/jungie.gumiran  
• Website:https://www.adslevelup.com/ 
• Youtube: https://www.youtube.com/c/JungieGumiran  
• Linkedin:https://www.linkedin.com/in/jungie-gumiran 

Connect with Wala Kang Benta - The Podcast 

• Website: https://www.walakangbenta.com   

 

****We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com****