Lessons on Quitting Corpo, Freelancing and Retention Marketing feat Airon Dela Cruz
Let's imagine this. There's a pandemic, and you're up for a managerial promotion.
An opportunity at the best time amidst worldwide uncertainty.
Given the circumstances, will you resign? Will you let the opportunity slip away?
Why would someone who’s up for an executive promotion, honed and groomed to take over, entitled for executive corporate benefits leave stability over an unpredictable world called freelancing.
Most probably it would be Airon. Parang sayang! it’s his turn to be called ‘ADC’- Airon dela Cruz na sana.
Alam mo yung sa corporate pag ‘executive level’ they are entitled to be addressed via initials.
Even though the freelancing journey wasn’t easy and results weren’t guaranteed, why would Airon stand by this decision to quit corpo? Ang big question, ano ang nagbigay ng lakas ng loob kay Airon to pursue freelance?!
In this episode, Airon dela Cruz shares the long journey that led him to quit corporate and pursue freelancing instead. For someone who writes for a living, he never has to worry about earning money after going on vacations anymore because he can now do both at the same time.
Listen to this episode to know more about Airon’s side of the WKB journey.
What You’ll Learn in this Episode
- The reasons why Airon chose freelancing over a sure-fire top executive managerial promotion
- Doubling down in the importance of retention marketing like email marketing and how it helps maintain sustainable sources of growth for your business
- Tips to boost your customer retention rate
Key Takeaways
“Magandang feeling ‘yan, ah. Kasi ang ibig sabihin niyan, kapag nandyan ka na sa stage na n’yan, hindi ka required na mag-trabaho. You are doing work because you want to work. ‘Yun ‘yung dream din na sana sa ating lahat, pati mga nakikinig dito, dumating tayo sa point na you are working because you want to work, not because you have to work kasi hindi ka kakain, o marami ka’ng babayaran.” - Airon dela Cruz
“Kasi nag-freelance ka nga. Kunwari, ginaya mo kami. Nagkaroon ka ng free time, tapos hindi mo naman ginagawa ‘yung bagay na gusto mo talagang gawin kung bakit ka nag-freelance, eh ‘di sayang. Balik ka na sa employment sana. Pursue mo na ‘yung passion mo, ‘di ba? And’un na ‘yung free time mo, eh.” - Airon dela Cruz
“Having time freedom talaga, it’s not about you doing Netflix or traveling any time lang; it’s about doing ‘yung mga passion, hobby na hindi mo nagagawa kapag ikaw ay nakatutok sa pagtatrabaho. So, freedom to spend it with your family, spend it with your friends, or sa sarili mo.” - Jungie Gumiran
“Magandang sample d’yan ‘yung mga magulang, parents na – kasi lumalaki ‘yung anak nila, and they have to work so hindi nila nasusubaybayan ‘yung – kasi may mga parents na gusto talaga nila involved sila sa growth ng anak nila. Gusto sila ‘yung nagtuturo, sila ‘yung involved sa development n’ung anak nila.” - Airon dela Cruz
“If ‘yung business mo is gusto mo’ng ipamana sa anak mo – basta gusto mo siyang magtagal, in short, gusto mo ipamana, mag-invest ka sa retention marketing. Pero if you’re just in that business for a quick buck. In less than a year, gusto mo nang magsara ‘yung business mo – although, I don’t know ba’t mo gusto ng gan’un, huwag kang mag-retention marketing.” - Airon dela Cruz
Connect with Airon dela Cruz
- Facebook:https://www.facebook.com/aironfaustine
- Website:https://learnkeme.com/
- Linkedin: https://www.linkedin.com/in/airondelacruz/
Connect with Jungie Gumiran
- Facebook: https://www.facebook.com/jungie.gumiran
- Website:https://www.adslevelup.com/
- Youtube: https://www.youtube.com/c/JungieGumiran
- Linkedin:https://www.linkedin.com/in/jungie-gumiran
Connect with Wala Kang Benta - The Podcast
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