Episode 5

full
Published on:

21st Jun 2023

Let’s Talk About Product Fulfillment with FullFill CEO Che Bendicion Secilliano

Ganda ng product, kaya lang tagal ng delivery... pagkadating sa 'yo panis na. Tapos, mabilis naman, mali mali nga lang yong kulay, yong item di tama yong nabigay, kulang yung bilang ng items. Complaints pa more.

Pansin mo din ba to sa mga reviews? Palagay ko nababasa mo din sya. At siguro naman naranasan mo din yong mga ganung bagay in your own online purchase experience.

Sa panahon ba naman ngayon ng instant, parang gusto natin lahat nagagawa sa isang kidlat. Yong ibang reviews, kadadating lang nung item, five star agad yon rating kasi bilis daw ng shipment. That's not even talking yet about the product. See, kung paano natutuwa yung tao sa bilis ng delivery. Tapos pagkaopen pa nila, ang ganda ng pagkabalot, ingat na ingat, walang yupi! Eh di laking tuwa. Fulfilling experience, di ba?

And here's the thing, ito ‘yong isang bagay sa business mo na dapat fully taken into consideration. Yes, walang tanong sa product mo, ang ganda! Sobrang lupit ng marketing mo, walang masabi. Pero pagdating sa fulfillment at delivery, alright ba?

This is one important intangible thing na madalas di napapansin kung gaano kahalaga in the whole picture of your branding as an e-commerce business.

Kaya para masulit natin yong customer buying journey ng buyers and magkaroon ng repeat orders and of course maraming sales, we've invited a guest expert for today's episode.

Che Bendicion Secilliano is a co-founder and COO at Fullfill. She is also a Mompreneur, Socialpreneur, Ecommpreneur at Dwellbeing. And she was once the AVP for Ecommerce Merchandising at SM Retail Inc.

Kaya, tara na at makinig sa isa na namang kaabang-abang na episode with the marketing masters, Airon dela Cruz at Jungie Gumiran!

Dito lang yan sa... Wala Kang Benta - The Podcast!

What you'll learn from this episode:

  • Find out this one crucial key that elevates your customer buying journey and an important part of your branding
  • Know the seller's KPI when it comes to selling products on either Lazada, Shopee, or any other marketplace
  • What you should know about SOT[shipping on time]
  • Product fulfillment partners' significant role in your business [and the best advantage of having it]
  • When to do in-house or third party fulfillment
  • Best fulfillment practices [tips and hacks] for accurate and speedy delivery of products for customer satisfaction

Connect with Che:

Connect with Airon dela Cruz:

Connect with Jungie Gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com 

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About the Podcast

Wala Kang Benta - The Podcast
Walang benta?

If you are a business owner, service provider, or anything in between, join Jungie Gumiran and Airon Dela Cruz as they explore the tools, tips, and tricks, do’s and don’ts how to sell stuff online.

This is the ‘Walang Kang Benta’ - The Podcast

For comments and suggestions and if you want to be a guest on the show email us at Hello@walakangbenta.com

About your host

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Jungie Gumiran